“La La La” is a single released by British producer Naughty Boy, featuring vocals from English singer/songwriter Sam Smith. It was released on 17 May 2013 as the second single from Naughty Boy’s debut album, Hotel Cabana (2013)
A music video to accompany the release of “La La La” was first released onto YouTube on 18 April 2013. The video is directed by Ian Pons Jewell and shot in 4 days in La Paz, Salar de Uyuni and Potosí (Cerro Rico), Bolivia.
According to Ian Pons Jewell, the music video is based on “The Wizard of Oz“, with the story adapted to an oral Bolivian legend, dating to the early 20th century, which concerns a deaf boy who fled from his abusive home and found a stray dog that accompanied him since then. After living on the streets for undefined amount of time he discovers that he has special talent of perceiving people’s troubles, which he can heal by screaming, which is said to be as loud as an earthquake and a tornado. One day, he finds an old man who is being stoned by villagers while being taunted and ridiculed. By screaming, the boy resolves the situation and revives the old man’s heart (in the video, by buying him a new heart). Together, they meet a disfigured man who was abused, considered a leper by society. The disfigured man reveals that he is a prophet who was cursed by a demon (El Tio) because he didn’t worship him, and abandoned the society where the demon resided.
The music video deliberately alludes to the story of the Wizard of Oz in an effort to make the legend accessible to those unfamiliar with it.
Superb song accompanied by exceptional video. Worth watching and listening.